Well executed multi-channel marketing campaigns generate a sales lift of 7 – 34% versus a traditional marketing approach.
- Internet Advertising Bureau
Companies are increasingly taking an integrated approach to their marketing campaigns as no single marketing tool will ever be 100 percent efficient. That’s why we combine the best of traditional channels like direct mail with newer solutions such as personalized URLS (pURLs) and micro sites, sophisticated SMS, mobile and e-Delivery offerings. Campaigns are designed to be launched across multiple channels and closely tracked to gauge relative performance and ROI.
Our multi-channel approach includes:
- Data analytics
- Strategic solutions including creative design, tailored messages, and optimization across all delivery channels
- Personalized URLs (pURL) tied to micro sites
- Surveys to learn about customer preferences
- Tracking and refinement based on results
Direct marketing campaigns with pURLs often yield response rates of 5 – 12% vs. the industry average direct marketing response rate of 1.3%.
- Direct Marketing Association
Contact Fiserv today to learn how we can add pURLs, micro sites, surveys and variable messaging to your campaigns!