Turning Each Bill, Invoice or Statement Into a Sales Opportunity
Cross-sell, upsell or introduce new products to your customers when you know you have their attention — as they're reading their bill, invoice or statement. With Fiserv's Transpromotional solution, you can personalize each document down to the individual level and include promotional copy and full color photos and graphics. In addition, your message can be delivered for a fraction of the cost of solo mail.
Independent market researchers Romano & Broudy reported that personalized and relevant full-color direct marketing had a profound effect on customer response and purchase behavior including:
- 34% faster rate of response
- 48% increase in repeat orders
- 25% greater average value of each order
- 32% increase in overall revenue
You can also convert the cost of statement delivery into a profit center by selling selective ride along insert space to business/supplier partners. As a follow-up benefit, you can take advantage of next-purchase analytics and intelligence to select and make offers to customers most likely to buy.