Build Your Success On Solid, Data-Driven Planning
You need the right plan to support your direct marketing success — a plan carefully tailored to your marketing requirements, revenue targets and budgetary goals. Fiserv can help you develop the plan that’s right for you, based on the best metrics and designed for your long-term success.
Campaign Design
Fiserv begins campaign design development with the end in mind. Our client’s desired outcomes, anticipated learning, the recording and measurement of performance metrics, and planned results review intervals are all built into the fabric of campaign planning.
In addition Fiserv conducts information gathering deep dive assessments with our clients in order to understand available client assets, client process flows, client stakeholder values and expectations, and any client hurdles or barriers that might require thoughtful “work-arounds”.
Database Analytics, Modeling and Segmentation
Fiserv designs, builds and manages databases specifically developed and managed for direct marketing campaigns and programs. Our expertise in database creation and management enables effective prospecting and customer relationship building. We provide complete support and tracking for multiple sources, including:
- Custom-designed data warehouses and applications
- Remote client access and query tools
- Customer data analysis
- Data enhancement and address file hygiene
- Target audience strategies
- List research, recommendations and brokerage
While having the right data is critical, you also need the intelligence to make it actionable and provide measurable ROI.
Fiserv has the ability to target, track and understand customer behavior by using the most advanced tools and methodologies in the industry today. We can aggregate data or analyze existing data sets. This gives you the power to drill down into specific markets or customer segments, so your campaigns can be as targeted and relevant as possible.
Test Planning
Fiserv moves the campaign performance needle forward for our clients by proposing a regimen of control-based testing into project and campaign designs. Integrating challenger versus champion strategies into the design of a campaign provides the fuel for continuous campaign improvement.
We recognize that invariably predictive models, lists, segmentation, offers, copy, creative layout, package design and channel will all experience fatigue so we prepare for that inevitability by testing and creating new champions throughout the life of the campaign.
The endgame of all of our testing strategies is based on our client’s metrics, typically the reduction of the marketing cost per lead, per sale, per inquiry, per account retained, per renewal, etc.
List Research and Buy
Fiserv is a recognized reseller of compiled and vertical/specialty mailing lists. Our list recommendations are based on years of experience and know performance of these lists, as well as an appreciation for lists that are being used in continuation for applications and in comparable market segments that our clients desire.
We will negotiate on behalf of our clients with list owners and managers and arrive at the optimal cost per record.