Examples of a pURL:
JSmith.myCompany.com
myCompany.com/JSmith
Increased Online Marketing Effectiveness With Personalized URLs
Want to send your customers to a Web page designed just for them?
Fiserv can create personalized URLs (pURLs) that you can include in your direct marketing and e-mail communications. A pURL is a customized link to a landing page — branded with your company information — that provides content developed just for the recipient.
pURLs can be used to display dynamic content from your database and direct prospects to your closest location or specific Web pages. You can use it for customer satisfaction surveys, exclusive customer discounts, pre-filled applications and much more.
When added to a direct marketing mail piece or e-mail, pURLs have been shown to significantly increase the effectiveness of campaigns. By incorporating pURLs into your campaigns, you can:
- Offer a personalized online experience to your customers and prospects
- Add another level of interaction to the communication
- Easily generate content that corresponds to the recipient's preferences and responses
- Maintain brand consistency throughout all of your communications — the creative will match the original mail piece or e-mail
- Access reports that provide details about leads that can be distributed to your sales team