Leveraging Your Customers' Insights for Better Marketing
Arriving at an understanding of what motivates certain customers to react, behave or respond is about collecting, analyzing and interpreting customer perceptions and insights. Fiserv provides their direct marketing experience and works with clients to make those consumer preferences actionable by integrating those findings into the design of campaign offers, relevant messaging, channel optimization and the timing of message deliveries.
One of the many tools in the Fiserv Tool-Kit for the collection of consumer insights are personalized URLs (pURLs). PURLs are imbedded in direct mail and email messages and enable the respondent to engage in a controlled web-based presentation of our client’s marketing message and content where they express their interests in the clients offerings passively with click throughs or actively through surveys, inquiry requests or applications made. Our clients value the real time access to the individual consumer insights, preferences and interests collected through pURLs because they can act on them immediately and provide a near seamless closed loop follow-up to an expressed consumer interest.