Direct Marketing

Fiserv is a leading provider of full service direct marketing solutions specializing in results-driven loyalty programs. Our customizable one-to-one communications maximize your relationship with your members.

• Enhance member experience by celebrating milestones
• Improve member retention and motivate a next purchase
• Increase ROI
• Strengthen brand preference for your company

In 2006 Fiserv acquired a direct marketing company with over 60 years of experience in the marketing communications industry. We are a single-source provider of direct marketing solutions including strategy, analytics, creative, print production/mail, e-mail and web-based communications.

We offer trigger-based marketing programs that help you determine the best time to market to your customers and prospects based on their past transactions, behaviors or life-stage events. Our Market Basket Analysis tool will review your customers' behaviors to develop relevant messaging and cross-sell offers.

Our versatile DigeCard is created on 6-color digital printing presses that allow you to produce 100% variable, full color, high-impact, member identification cards. Each card can be as unique as your member, even featuring their own photo and personalized content.

And because cards are printed on-demand, there is no inventory expense or obsolescence since you create only what you need when you need it.

DigeCenter is a web-based content management tool that gives you rules-based control over the content for your printed communications. You can also oversee all aspects of your mail campaigns from the convenience of your office.